Building an Online Presence

3 Strategic Elements for Building Your Online Presence

Part One

Element #1 — The SEO-Optimized Website

So, somebody told you that you should have a website for your business. “Building an online presence starts with a website. Get yourself out there on the internet, so people see you, and you’ll attract more customers and sell more products and services.”

Now what?

Here are a few options you could choose from:

  • Create your website on your own
  • Hire a website developer to build one
  • Ignore the advice

Let’s break this down and analyze possible scenarios for various business owners. 

4 Possible Approaches to the Website Debate

woman holding up a sign that says Choice, Chance, Change

Business Owner #1 — Create, launch, let it be

You created your website, launched it, and left it alone. You have a minimal online presence, and you haven’t seen a significant change in your business growth.

Business Owner #2 — Hire, launch, let it be

You hired a website developer to build and launch your site. Either that person or you wrote the content for the pages. Then you left it alone. You haven’t seen a notable change in your business growth either.

Business Owner #3 — Create, launch, write articles

You either created your site by yourself or hired a developer. You wrote the content and continue to write some blog articles. You’ve achieved a moderate online presence and seen some business growth, but it’s erratic, and you don’t know how to capitalize on your website’s potential.

Business Owner #4 — Continue thinking

You’ve ignored the advice so far, but you keep thinking about it and what it could do for your business growth.

The Major Stumbling Block to Building Online Presence with a Website

Other scenarios exist, but I can pretty much guarantee one thing. If you have a website but you’re not a trained copywriter and don’t enjoy writing, your website is going to sit there, a middle-of-the-road online presence with untapped potential.

If you don’t have a website…well…must I go on?

Frustrated woman staring at a computer screen and thinking about all the things she has to do for work and home. Stumbling blocks to building an online presence.

That said, I’d like to hazard a guess regarding the lucky business owner who has a website. If you’re writing articles and posting them to your site, you’re probably getting weary of this chore. You didn’t sign up for this when you started your business. You’re not a writer; you’re an entrepreneur—and you have more urgent tasks to tend to as you run your business—and your life.

That’s where we come in with our SEO Website Design and Management services.

But I’m getting ahead of myself.

A Critical Component to Building Your Online Presence

Your website serves as a critical component for building a difficult-to-ignore online presence. Whether it’s your internet storefront, reception room, or office, your website reflects your vision and mission. More than a business card or signpost, your website accelerates awareness for your brand—and before you say you don’t need a brand…

Your brand holds everything together. It’s the tie that binds you to your audience and keeps your business top-of-mind with your ideal clients, whether you sell products or services, or promote a worthy cause. Your brand helps your target audience connect your business with a meaningful symbol of who you are, what you do, and your reputation in the community, marketplace, or industry.

For instance, my logo and my tag line say it all for The Wellness Connection Copywriting brand. A human made of water and plants—a nature human—greets you when you enter my online reception area. This little persona ties it all together—human health and planet health are intertwined.

Healthy People = Healthy Planet ~ Healthy Planet = Healthy People

Look a little farther down and you see the tagline which also ties everything together. I wrap my mission, my belief system, and my desired impact on the world into this logo, and this is how I want my clients to think of me and my copywriting business.

Mind + Body + Spirit + Planet

It takes careful thought and planning to carve out your niche. From identifying your ideal client to finding your voice—your unique communication style—and everything in between, branding holds the key to establishing yourself and your business.

SEO’s Role in Building Your Online Presence

SEO's role in building your online presence. Various SEO tasks and terms.

Let’s get back to the lucky business owner who has launched a website. “Yay! You’ve taken an important first step, and it’s time to celebrate!”

“Perhaps not,” you reply. “I haven’t seen a significant increase in business growth.”

“Have you optimized your site for SEO?”

“I don’t know. What’s that?” you ask, raising one eyebrow, skeptical of acronyms invading the conversation uninvited.

“Well, now,” I reply, with a conspiratorial glint in my eye, “SEO is the key to building awareness for your business—the key to establishing a meaningful online presence that results in business growth. Your clients won’t know about you,” I add with a dramatic, weighty pause, “unless they can find you.”

Optimizing your website for search engines attracts free, organic traffic, but that’s not all.

5 Outcomes of SEO Optimization

1. Raise awareness of your brand

A woman's eye - building your online presence - awareness

Again, your ideal client won’t know about you, your business, product, or service unless he can find you. Optimizing for search engines improves your chances of finding a spot at the top of the search engine results pages when your ideal client is looking for that unique something that you provide.

2. Establish trust and authority

A large part of establishing your online presence involves sharing knowledge and expertise in your field. Your website provides the perfect place for you to do that. SEO-optimized blog posts and articles launch your knowledge and expertise onto the search engine results pages. Solve a problem your ideal client wrestles with, and you’ve taken a considerable step toward building trust and authority.

3. Generate leads

Building your online presence - leads - newsletter lead magnet

SEO-optimized landing pages, squeeze pages, and lead magnets offer your ideal client something she values. You might be solving a problem, offering tips, or steering her to coupons. Whatever it is, she’ll willingly give you her email address in exchange, offering you the opportunity to follow up with her and begin to establish a relationship.

4. Make more sales

Gain and hold the attention of your ideal client and make a sale. Again, it’s hard to buy something from you if I don’t know you exist, and it’s more likely I’ll buy something from you if I trust you. Use your website to educate, engage, and solve problems, and you’ll gain that trust, building a solid reputation and online presence that brings results.

5. Increase retention and loyalty

Build your online presence with a top-notch customer satisfaction component on your website. SEO-optimized “How-to’s” and other tutorials help your customers take full advantage of the products or services they’ve purchased. Answer their most pressing questions with SEO-optimized FAQs. And continue to use your SEO-optimized articles to inform, educate, and entertain.

Conclusion to Part One

To sum up, a well-planned SEO strategy can facilitate business growth.

  • Foster awareness of your brand
  • Establish you as an authority in your field
  • Build your credibility
  • Nurture your ideal clients
  • Encourage trust, resulting in increased sales
  • And more!

We all know by now, but it bears repeating.

People do business with people they trust.

SEO Copywriting Specialists — Your Ace in the Hand for Building Your Online Presence

Content marketing - blogs - articles

Again, that’s where we come in. SEO copywriting specialists know a thing or two about optimizing your site’s core web pages and blog articles for picky search engines. And we do it with flair, engaging your audience with conversational content that informs, educates, enlightens, and entertains.

Please look at our SEO Website Design and Management services and then schedule a free online or phone consultation. You have nothing to lose and everything to gain, even if all you come away with is more knowledge and stronger motivation to make things happen.

After our consultation, if we’re a good fit for each other, I’ll send you a proposal based on the goals you’ve set for yourself. It could include the entire package or only specific services. You choose what you need, and we’ll take it from there!

Check out our SEO Website Design and Management services right now and see what an SEO Copywriting Specialist could do for your business!

Clear the Obstacles & Establish Your Online Presence Today

Check Out our SEO Website Design & Management Services

3 Strategic Elements for Building Your Online Presence

Part Two

Element #2 — Social Media

Building your online presence involves more than just creating a website and publishing SEO-optimized core pages and articles. It helps to think of your website as the online version of your brick-and-mortar store, service center, or office.

What would happen if you create your brick-and-mortar space, fill it with products, services, and messaging, and then walk away? Would the customers, clients, or volunteers flock to the site and help themselves to everything your brick-and-mortar site offered?

Of course not.

The success of a business or organization depends on human interaction. Without that human touch, the venture would fail.

Building online presence with social media — SOCIAL — social media icons

Building Online Presence and Trust with Social Media

And that’s where social media comes in. A critical aspect of building your online presence involves setting yourself up with online social media platforms in our increasingly digital world.

These are the places your audience hangs out. It makes sense to establish a presence there. Joining them allows you to explore how they perceive the world, what they need, and how they communicate with each other. And it provides the opportunity to interact with them.

As you engage with them, you become real. You’re no longer just some company or organization with a website online. You’re a person, someone they can relate to and, potentially, someone who shares their values, understands them, and offers solutions to their problems. You’ve moved beyond building an online presence—you’re creating and nurturing a relationship. And, in so doing, you’re establishing your authority in the space and gaining their trust.

6 Social Media Platforms for Building Your Online Presence

Graphic of people engaging in various social media activities and analysis

1. Facebook

Effective Use
  • Engage your audience
  • Collect reviews
  • Provide customer service
  • Advertise

One of the largest social media platforms on Earth, Facebook was also one of the first to offer advertising for businesses. Creating a Facebook business page and regularly updating it is critical to building an online presence for your brand.

2. LinkedIn

Effective Use
  • Reach B2B prospects
  • Attract & communicate with potential employees

Recognized as a social network for professionals, LinkedIn is a useful tool for reaching B2B prospects. Not that it isn’t helpful for B2C businesses and non-profit organizations! It is. The users LinkedIn attracts need products and services and care about charitable causes.

A business account on LinkedIn can also help you find applicants if you’re hiring. And sharing updates about your company and employees gives potential candidates a snapshot of what it’s like to work in your organization.

Graphic of a colorful bird tweeting on a tree branch - illustrating Twitter social media

3. Twitter

Effective Use
  • Build authority in your industry
  • Provide day-to-day, moment-to-moment life updates

Twitter’s fast-paced platform is known for providing up-to-the-minute updates and newsflashes. It attracts users who want to stay on the cutting edge of social and political events. As such, it’s a useful platform for organizations that regularly publish original content.

And it’s easy to share links to your new articles and website pages, ensuring that your audience or tribe frequently visits your website to read your latest material.

Additionally, if your strategy includes sharing helpful content from other sources, building your online presence here will go a long way toward establishing authority in your industry.

4. Instagram

Effective Use
  • Build your brand
  • Analyze stats using the free insights tool to see how your audience interacts with your content
  • Partner with influencers to increase your reach

The Instagram platform’s success comes from sharing photos and videos. It’s not heavy on text, and links in posts are not allowed. That said, you can build your brand’s identity and online presence through memorable imagery and stories. And adding hashtags extends your visibility, expanding your social presence.

YouTube filmstrip graphic

5. YouTube

Effective Use
  • Highlight company culture
  • Create tutorials
  • Provide demonstrations

As one of the largest internet sources of user-generated content, you build your online presence on YouTube by publishing videos. This, in turn, provides you with an opportunity to connect with other users.

You’ll attract views on the YouTube platform, but you can also embed your videos on your website. Visual content engages site visitors, so it’s well worth the effort!

6. Messenger

Effective Use
  • Communicate directly with customers
  • Generate leads
  • Improve conversions

Messenger, affiliated with Facebook, helps you build your online presence directly with your audience, one-on-one.

Whether you respond to users’ messages yourself or utilize a chatbot to provide an immediate response, Messenger allows you to engage with your audience.

Also, a well-constructed conversational chatbot can handle thousands of customers at a time yet still feel personal to the person seeking help. It can answer questions, track shipments, book appointments, take orders, and more!

Google My Business Graphic - Shop front with red and white striped awning and the Google "G" signage on top.

Building Online Presence with Google My Business

One of the best platforms for building your online presence, Google My Business (GMB), a different form of social media, positions you front and center with your audience.

Social media platforms like Facebook, LinkedIn, Twitter, and others, traditionally focus on the top of the sales funnel. They facilitate engagement with your audience that makes them aware of your brand, mission, products, and services.

Google My Business, on the other hand, just like search engine optimization (SEO), focuses on the bottom of the sales funnel strategy. Users are already aware and are looking for the best product or service to meet their needs.

And that’s where Google My Business shines. A potent conversion force, GMB works because millions of people fill out surveys and talk about businesses they love (or hate). From companies right next door to businesses they visited somewhere else in the world, GMB allows them to make their opinions known.

Google My Business Features

  • Submit reviews
  • Post videos and pictures
  • Send direct messages
  • Reply to people’s questions
  • Access posts
  • Take advantage of special offers
  • Follow businesses and receive updates

Arguably one of the most powerful forces in building your online presence, yet less time-consuming to manage, Google My Business should rate a top spot in your marketing strategy toolbox. If you take some time to get it set up, then add to it, monitor activity, and reply to commenters, you’ll enjoy a much higher conversion rate than relying on top-of-funnel social media platforms alone.

Conclusion to Part Two

A well-planned social media strategy builds your online presence and grows your business.

  • Build brand awareness
  • Establish you as an authority in your industry
  • Build your credibility
  • Nurture your ideal clients
  • Encourage trust, resulting in increased sales
  • And more!

Since people prefer to do business with people they trust, building your online presence through social media will go a long way toward increasing sales, attracting new clients, and encouraging potential volunteers to help promote your cause.

The Social Media Specialist — Your Strategic Partner in Building Your Online Presence

Social Media Specialist - Skyscraper mirroring the sky, woman's head (thinking pose) with social media icons circling her head

Again, that’s where we come in. Social media specialists can write articles to post on your platform, create intriguing invitations to read the latest content on your site, and even communicate with your audience for you. And we do it with finesse, engaging your audience with conversational content, messaging, and comments that inform, educate, enlighten, and entertain.

Please take a moment to explore our SEO Website Design and Management services, where you can learn more about the social media management segment. Then schedule a free online or phone consultation. You have nothing to lose and everything to gain, even if all you come away with is more knowledge and stronger motivation to make things happen.

After our consultation, if we’re a good fit for each other, I’ll send you a proposal based on the goals you’ve set for yourself. It could include the entire SEO Website Design and Management package or only specific services. You choose what you need, and we’ll take it from there!

Check out our SEO Website Design and Management services right now and see what an SEO Copywriting Specialist/Social Media Specialist could do for your business!

Clear the Obstacles & Establish Your Online Presence Today

Check Out our SEO Website Design & Management Services

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