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Copywriting Projects & Products for Health and Wellness AND Environmental Organizations

Copywriting for health and wellness AND environmental organizations is The Wellness Connection Copywriting’s primary focus. Not only am I an AWAI-verified copywriting specialist, but I’m also a member of the environmentally-conscious health and wellness tribe. Therefore, I’m strategically poised to help you reach your target audience.

Together, through SEO copywriting and content marketing, direct response marketing, digital marketing, and more, we can attain the goals you’ve set for your organization.

So if you need creative, compelling content capable of converting the environmentally-conscious health and wellness tribe to action, you’ve come to the right place!

As a member of this environmentally-conscious health-oriented community, I speak the language!

We’re a diverse tribe with a passion for a common purpose:

Physical and Mental Health and Wellness for Humans

AND

A Healthy, Thriving Planet Earth

The Wellness Connection Copywriting’s Shortlist of Marketing & Copywriting Projects and Products

Are you wondering if your company or organization falls into the synergistic categories of the wellness connection’s health and wellness and environmental niche? Before reading further, please take a moment to check out the tabs at the top of The Wellness Connection Copywriting home page.

Digital Marketing

For Health & Wellness and Environmental Internet Marketing

You know it’s essential, but you still don’t have time. From lead generation to social media, email marketing to SEO content-writing. . .The Wellness Connection Copywriting has you covered.

Man doing yoga near a pond. Illustrating the environmentally-conscious health and wellness tribe's desire for pristine environments for exercise and relaxation
Relaxing Outdoor Exercise is often Dependent upon Protecting Nature

Above all, the environmentally-conscious health and wellness community is passionate about their health and wellness and the environment.

Consequently, they’re voracious consumers of all things health and wellness. And they’re always willing to lend a hand to any environmental cause.

Wherever your organization fits into this synergistic niche, The Wellness Connection Copywriting has the knowledge, skills, and passion for getting your message across to your audience.

Website Audits

Diagnostic Check-up for Site Content

Is your website missing key content? I’ll go through your site with a fine-toothed comb, analyzing strengths & weaknesses.

Then I’ll offer up a proposal to strengthen your site with various copywriting projects and products. You choose the solutions that make the most sense for your organization right now.

SEO-Optimized Website Content

The health and wellness and environmental audience can only hear you if they can find you.

Turbocharge Traffic to Your Health & Wellness or Environmental Website

I’m an AWAI-verified, certified SEO content marketing specialist. And I employ proven SEO content-writing strategies to help you build brand awareness by drawing traffic to your website — free, organic traffic.

As a member of this unique tribe of health and wellness, environmentally-conscious folk, I know I can write content for your organization that satisfies their craving for knowledge, tips, products, and more.

But content alone is not enough. If you want that content to be seen and read, you need to drive traffic to your site. So your content must be SEO optimized, interesting to search engines, AND to people.

SEO vs. Paid Traffic

Of course, you can purchase traffic (and there’s nothing wrong with that), but what happens when you’re not funding those ads any longer? The traffic stops.

SEO, on the other hand, is a one-time investment that keeps on giving!

garden hose illustrating difference between purchased ads and SEO content marketing
Targeted Advertising Needs Constant Funding

As an illustration, think about a garden hose. You can turn it on and direct a blast of water to any plant that needs attention. At that moment in time, you’re directing the flow to a specific plant to help it grow.

When you turn off the hose, the water dries up. Of course, that plant will need more water within a specific period to keep growing and thriving.

But, what if you leave the hose on at a small trickle all the time—like a soaker hose? If you did that, the plant would get water consistently.

Think of your web pages as plants. They also need to be tended.

On-page SEO and Qualified Leads

Sometimes you’ll want to direct a massive flow of water (purchased ads). That will likely bring in traffic in bulk. We don’t know how much of that traffic will turn into qualified leads, but the traffic comes in nevertheless.

But you’ll also want to have a steady flow of traffic coming in every day. Fortunately, that’s where white-hat on-page SEO comes into play! By optimizing for search engines, we can strategically attract qualified leads to your site.

But that’s not all. Your SEO investment will grow. The traffic might start small, but it will increase over time, especially if you employ ongoing SEO efforts.

I offer products for one-time SEO projects as well as retainer projects for ongoing efforts. You choose what works for you!

Case Studies

Leverage the Power of Social Proof

If you think testimonials are good for business, wait until you see what case studies can do!

Everyone loves to see how their peers feel about a product or organization they’re considering.

Everyone also loves a good story. And that’s case studies in a nutshell!

The health and wellness and environmental crowd is no exception.

Of course, health and wellness is a top priority. The environmentally-conscious health and wellness folks want to know the product they’re considering is safe and effective. Not just for themselves but also for the environment.

So, leverage the power of social proof with engaging case studies that entertain as well as inform!

Email Marketing

Email Campaigns & Autoresponders: Health & Wellness and Environmental

Businesses generate $38 for every $1 spent on email marketing. . .a staggering 3800% ROI.

Hiring a specialist who can use this medium to its fullest potential will help to position your business at the top.

Hand holding graphic image of letters illustrating that TWCC is poised to provide email marketing for health and wellness and environmental organizations.
Emails — 3800% ROI

We’ve got you covered. I’m an AWAI-verified, certified email marketing specialist. From welcome series, onboarding emails to promotional email campaigns, The Wellness Connection Copywriting will get the job done.

Direct Response Marketing

Clear, Compelling Calls to Action that Convert

A copywriting specialist is a critical player for strategic marketing, from magalogs and long-form sales letters to landing pages and video sales letters.

I’m an AWAI-verified, certified copywriting specialist. And I focus on health and wellness and environmental organizations.

Indeed, I love digging deep into these topics. They inspire me. Subsequently, I enjoy bringing that passion to like-minded folks who are looking for direction. So I specialize in direct response marketing with a persuasive, conversational tone.

Crafting clear, compelling calls to action for the health and wellness and environmental community is the peak of career satisfaction!

Man dressed in white doing tai qi on the beach at low tide. Illustrating the environmentally-conscious health and wellness tribe seeking pristine outdoor spaces in our environment for exercise and relaxation.

For instance, I enjoy dissecting complicated information like scientific and research studies, policies, and global agendas and then breaking them down into easy-to-understand terms.

Do you want folks in the environmentally-conscious health and wellness tribe to take action? Then they need to understand why that action benefits them and the planet they call home!

Blog & Social Media Posts

Nurture Your Environmentally-Conscious Health & Wellness Audience

Of course, you already know that nurturing your audience is crucial to your success. They’re hungry for information, and you’re in a prime position to provide it. . .except for the time it takes.

That’s why a professional copywriter is essential for consistent content creation. That’s what I do best, so you can get back to doing what you do best!

Still, whether you write your blog posts or articles, invite guest writers, or hire a copywriting specialist, all blog posts and articles should be SEO-optimized. I can SEO-optimize your existing content as well as write new content.

Want even more exciting articles? Try writing and publishing content on a topic in segments. SEO-optimized serial articles are the ultimate blog/article search engine attractions!

Need more social media content? I’m well-versed in Twitter, Facebook, and LinkedIn. Let’s connect!

Cause Marketing

Audiences will rally to a good cause. When a business aligns itself with a non-profit, everyone wins.

And nothing goes hand-in-hand better than environmental causes and health and wellness!

The Socially-Responsible Business

Fitness buffs love the outdoors. And they want to protect these pristine spaces for running, walking, hiking, boating, swimming, and more.

Health and nutrition folks who focus on all-natural products are also keeping their eyes open for environmentally-friendly and sustainable products and practices.

handshake through computer laptop - illustrating trust between health and wellness organizations and environmental organizations through cause marketing alliances
Build Trust & Credibility with
Strategic Cause Marketing Partnerships

Nothing says, “Trust us!” more powerfully than health and wellness products that align with environmental causes.

Please talk with me about aligning yourself with environmental groups and causes relevant to your brand if you offer products and services.

Likewise, if you’re an environmental organization, by all means, talk with me about aligning yourself with products and services that make sense for your message.

Chatbot Prototype

Rules-Based Conversational Designer with a Minor in Bot-Building

Chatbot illustrating chatbot prototypes created by conversational design copywriter, Heather Murata

Fun & convenient for your audience!

Results-oriented for you!

I am an AWAI-verified, certified chatbot copywriting specialist. I have a major in conversational design and a minor in chatbot building.

Zoe bot will soon be greeting The Wellness Connection Copywriting visitors — stay tuned!

Without a doubt, this is a noisy, distracting world. As a result, people are demanding faster responses to inquiries. They also want more efficient ways to research products and services. And increasingly, they need more convenient ways to sign up, purchase, or make appointments.

Chatbots are excellent assistants, speeding delivery in areas such as:

  • Customer Service
  • Lead Generation
  • Lead Qualification
  • Sales
  • Surveys
  • Segmentation
  • Omni-channel marketing
  • And More!
Interesting Chatbot Statistics

Leeds Beckett University

  • $3.1 million in new enrollment tuition generated in one-day organic chatbot campaign
  • Twice the performance of a traditional call center

Hello Fresh

  • 64% conversion rate for a single campaign
  • 76% decrease in response time to customer inquiries (initially a 5-hour wait — decreased to approximately 1.25 hours)
  • 47% increase in customer inquiries and messages

Lego

  • 3.4X higher ROI on click-to-Facebook Messenger (chatbot) ads than on click-to-website ads
  • 71% reduction in costs per conversion
  • 1.9X higher value on purchases from click-to-Facebook Messenger (chatbot) ads

And more!

If you need something you don’t see here, speak right up! This web page covered a featured shortlist. I have a versatile toolbox and would be happy to discuss your needs.

If I can’t help you, I can at least refer you to someone in my network. So, let’s connect!

Customer Persona Project

SEO Optimized Core Web Pages

SEO Optimize Existing Articles and Blog Posts

SEO Optimized Serial Articles

SEO Magnet

Chatbot Prototypes: Conversational Design Copywriter

Email Marketing

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