Direct Response Marketing

From magalogs and long-form sales letters to landing pages and video sales letters. . .direct response marketing needs special handling.

Whether you’re rolling out a new product, reaching out to your audience for volunteers, or fund-raising, the stakes are all the same.

Given the high stakes, the properly-trained direct response copywriter is a crucial player on the team. And, if your copywriter is a team player with excellent language and communication skills, all the better!

AWAI Direct Response Copywriter Verification Badge — Click to View my AWAI Copywriting Specialist Certification

AWAI Verified™ — Your Reassurance That Copywriters Know What Works Today

Copywriters who receive the AWAI Verified™ designation have clearly grasped the concepts of writing sales-generating copy.

Core Skills of the Copywriter who Delivers Results

Possesses a clear understanding of the target audience
Understands different points of view
Understands the difference between needs & desires
Draws connections between problems & solutions
Writes in a conversational style
Possesses the heart of a story-teller
Captures attention and keeps it
- Delivers strong headlines
- Uses smooth transitions
- Creates powerful imagery
Possesses curiosity
Pursues in-depth research (digs deep)
Thinks outside the box
Possesses excellent command of language skills, including
- Grammar
- Punctuation
- Spelling
- Vocabulary
Possesses exceptional listening skills
Writes with clarity
Possesses marketing awareness
Understands and follows the brief
Delivers clear, compelling calls to action

Comments on my Writing

Conversational Writing Style/Willing to Dig Deep & Research

Great job here with all your copy, Heather. You have a conversational writing style that helps the copy flow. You’re also enthusiastic and knowledgeable about the product – that counts for a lot in copy.
AWAI Submissions Reviewer

Strong Headlines/Draws Connections Between Problems & Solutions

Newspaper Graphic to Illustrate Headlines

A great start with your headline. Good solution-oriented headline.
AWAI Submissions Reviewer

Curiosity/Willing to Dig Deep & Research

Great proof here backing up your claims…
AWAI Submissions Reviewer

Clear Understanding of Audience/Needs vs. Desires

A strong promise here that showcases…the product. Good! This keeps the prospect reading to get more details.
AWAI Submissions Reviewer

You’ve included many detailed benefits. You’ve helped the prospect see a bright future for their kids. They’re getting excited. You’re creating desire to buy.
AWAI Submissions Reviewer

More strong promise. You’ve done a great job of weaving your promise throughout your copy. That’s not always an easy thing, and you’ve done it very well.
AWAI Submissions Reviewer

Heart of a Story-teller/Powerful Imagery/Writing with Clarity

You paint a powerful picture here with details on the features and benefits of the product. The prospect can clearly see how the program works.
AWAI Submission Reviewer

Really an excellent job here. One of the best pictures I’ve seen in a final assignment in a long time.
AWAI Submissions Reviewer

Marketing Awareness/Clear, Compelling Calls to Action/Writing with Clarity

You have a compelling offer, a valuable bonus, a guarantee, and several clear calls to action. This should help boost response.
AWAI Submissions Reviewer

You’ve made buying the program a no-brainer for the prospect. Great job really showing the details on the bonuses and other elements of the program.
AWAI Submissions Reviewer

Conclusion

A direct response copywriter possesses a specific set of specialized writing and marketing skills. I’ve proven to experts that I have those skills, and I’d love to use them to help you promote your product, service, or message.

Schedule a free consultation today! [Online & Phone Appointments Available]. Or contact me via Email.

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