Direct Response Marketing
From magalogs and long-form sales letters to landing pages and video sales letters. . .direct response marketing needs special handling.
Whether you’re rolling out a new product, reaching out to your audience for volunteers, or fund-raising, the stakes are all the same.
Given the high stakes, the properly-trained direct response copywriter is a crucial player on the team. And, if your copywriter is a team player with excellent language and communication skills, all the better!
Core Skills of the Copywriter who Delivers Results
- Possesses a clear understanding of the target audience
- Understands different points of view
- Understands the difference between needs & desires
- Draws connections between problems & solutions
- Writes in a conversational style
- Possesses the heart of a story-teller
- Captures attention and keeps it
- Delivers strong headlines
- Uses smooth transitions
- Creates powerful imagery
- Possesses curiosity
- Pursues in-depth research (digs deep)
- Thinks outside the box
- Possesses excellent command of language skills, including
- Possesses exceptional listening skills
- Writes with clarity
- Possesses marketing awareness
- Understands and follows the brief
- Delivers clear, compelling calls to action
Comments on my Writing
Conversational Writing Style/Willing to Dig Deep & Research
Great job here with all your copy, Heather. You have a conversational writing style that helps the copy flow. You’re also enthusiastic and knowledgeable about the product – that counts for a lot in copy.AWAI Submissions Reviewer
Strong Headlines/Draws Connections Between Problems & Solutions
Curiosity/Willing to Dig Deep & Research
Great proof here backing up your claims…AWAI Submissions Reviewer
Clear Understanding of Audience/Needs vs. Desires
A strong promise here that showcases…the product. Good! This keeps the prospect reading to get more details.AWAI Submissions Reviewer
You’ve included many detailed benefits. You’ve helped the prospect see a bright future for their kids. They’re getting excited. You’re creating desire to buy.AWAI Submissions Reviewer
More strong promise. You’ve done a great job of weaving your promise throughout your copy. That’s not always an easy thing, and you’ve done it very well.AWAI Submissions Reviewer
Heart of a Story-teller/Powerful Imagery/Writing with Clarity
Really an excellent job here. One of the best pictures I’ve seen in a final assignment in a long time.AWAI Submissions Reviewer
Marketing Awareness/Clear, Compelling Calls to Action/Writing with Clarity
You have a compelling offer, a valuable bonus, a guarantee, and several clear calls to action. This should help boost response.AWAI Submissions Reviewer
You’ve made buying the program a no-brainer for the prospect. Great job really showing the details on the bonuses and other elements of the program.AWAI Submissions Reviewer
A direct response copywriter possesses a specific set of specialized writing and marketing skills. I’ve proven to experts that I have those skills, and I’d love to use them to help you promote your product, service, or message.
Schedule a free consultation today! Online or phone. Or Contact me via Email.